A one-page website for small builders: the section-by-section plan

The sections, in order

1. Top of the page: your business name, one sentence saying what you do and where (“Extensions, loft conversions and refurbishments in West London”), a phone number and an enquiry button.
2. What we do: three to six services, one or two lines each. Only list work you actually take on.
3. Recent work: six to twelve photos of real jobs, each with a one-line caption (job type and area).
4. Why customers use us: how long you’ve traded, who does the work, how you quote, and any memberships or accreditations, linked to the scheme’s register so people can check.
5. What customers say: a few genuine reviews, or a link to your independent review profile.
6. Areas covered: the towns or boroughs you genuinely work in.
7. How it works: visit, written quote, start date, payments, handover. Three to five short steps.
8. Contact: phone, email, a short form, your hours and how quickly you usually reply.
9. Footer: company details (see below), a link to your privacy notice, and the year.

Photos

• Use your own photos of your own jobs, with the customer’s permission. Before, during and after shots show how you work.
• Take them in daylight, landscape, with the room tidy. Phone photos are fine.
• Don’t show house numbers or anything that identifies a customer’s home without their agreement.
• Don’t pass off stock photos or other people’s work as yours. Customers rely on these photos to judge you.

Reviews

Since 6 April 2025, the Digital Markets, Competition and Consumers Act 2024 has banned fake reviews, reviews that hide an incentive, and publishing reviews in a misleading way (such as hiding negative ones). Use real customer feedback, with permission, and if you offered anything in return for a review, say so. The CMA’s short guide for businesses explains what publishers of reviews need to do.

The legal basics

• Limited company? GOV.UK says your website must show the company’s registered number, registered office address, where it’s registered (England and Wales, Scotland or Northern Ireland) and that it’s a limited company. A one-line footer covers it: Example Builders Ltd · Registered in England and Wales · Company no. 01234567 · Registered office: 1 Example Street, London AB1 2CD.
• Sole trader? Show your name or trading name and contact details so customers know who they’re dealing with.
• Contact form? You’re collecting personal data, so add a short privacy notice. The ICO lists what to include: who you are, why you use the data, your lawful basis, who you share it with, how long you keep it, people’s rights and that they can complain to the ICO.
• Cookies: if you add analytics or advertising tags, the ICO’s PECR guidance says you need clear consent before setting non-essential cookies. A simple page with no tracking may not need a banner at all.

Google Business Profile

If you visit customers rather than having premises they come to, Google treats you as a service-area business. Its help page says that if you don’t serve customers at your address, you should remove the address from your profile and show a service area instead. Google’s guidelines also say your profile name should be your real-world business name, without added keywords. Link the profile to your one-page site and keep the name, phone and areas identical.

Domain and email

• Register the domain in your own name or your company’s, with your own login, even if someone else builds the site.
• Use an email address on your domain (for example [email protected]). It looks more established than a free webmail address.
• Switch on auto-renew. For .UK domains, Nominet explains that an unrenewed domain is eventually deleted and becomes available to anyone (The UK Domain).

Launch checklist

• Name, what you do and where, plus a phone number, visible without scrolling on a phone.
• Every phone number and email link tested from a mobile.
• Six or more real project photos, compressed so the page loads quickly.
• Reviews are genuine and fairly presented.
• Company details in the footer (limited companies).
• Privacy notice linked if there’s a form.
• No non-essential cookies without consent.
• Google Business Profile links to the site and matches it.
• Domain in your name, auto-renew on.

Outgrowing one page? Add separate pages only when you have something substantial to say, such as a detailed project write-up or a service with its own process.

Questions people ask